Is Touch Stay or Zugrow cheaper for UK hosts?

Zugrow is significantly cheaper. Touch Stay is ~£99/year per property; Zugrow is £14 once, forever. Year-one savings are £85 per property; after three years you've saved £283 per property.

Can I move from Touch Stay to Zugrow?

Yes. There's no contract lock-in on either side — just cancel your Touch Stay subscription at renewal and set up your Zugrow guidebook (which takes ~2 minutes via AI generation from your Airbnb URL).

Does Zugrow have the same features as Touch Stay?

Yes — and a few extras. Both have a host portal, local recommendations, check-in instructions, house rules, mobile-first design, and built-in upsells via Stripe. Zugrow adds AI-generated content from your Airbnb URL, Google Places-powered recommendations (auto-populated rather than manually entered), and a voice note welcome feature Touch Stay doesn't offer.

Is Touch Stay better for property managers?

Possibly. Touch Stay's brand recognition and longer track record make it a sensible pick for property managers running 10+ listings who want the most-established option. For solo hosts and small portfolios (1–3 properties), Zugrow's one-off pricing and AI generation usually win on both price and time saved.

What about Hostfully or YourWelcome?

Hostfully is built for property managers (10+ listings) with PMS integrations, and its cheapest tier is more expensive than Zugrow. YourWelcome's monthly pricing stacks up the same way as Touch Stay's. For 1–3 properties, Zugrow's one-off £14 still wins on cost.

Touch Stay vs Zugrow Guidebook: Which Is Better for UK

Quick answers

Is Touch Stay or Zugrow cheaper for UK hosts?: Zugrow is significantly cheaper. Touch Stay is ~£99/year per property; Zugrow is £14 once, forever. Year-one savings are £85 per property; after three years you've saved £283 per property.
Can I move from Touch Stay to Zugrow?: Yes. There's no contract lock-in on either side, just cancel your Touch Stay subscription at renewal and set up your Zugrow guidebook (which takes ~2 minutes via AI generation from your Airbnb URL).
Does Zugrow have the same features as Touch Stay?: Yes, and a few extras. Both have a host portal, local recommendations, check-in instructions, house rules, mobile-first design, and built-in upsells via Stripe. Zugrow adds AI-generated content from your Airbnb URL, Google Places-powered recommendations (auto-populated rather than manually entered), and a voice note welcome feature Touch Stay doesn't offer.
Is Touch Stay better for property managers?: Possibly. Touch Stay's brand recognition and longer track record make it a sensible pick for property managers running 10+ listings who want the most-established option. For solo hosts and small portfolios (1 to 3 properties), Zugrow's one-off pricing and AI generation usually win on both price and time saved.

+ 1 more in the FAQ section below.

Transparency: Zugrow (formerly LetGrow) publishes this blog, and Zugrow is one of the tools compared below. We've kept the comparison factual and flagged where rivals are genuinely the better fit, but read it with that context in mind.

Touch Stay is the most established digital guidebook product on the UK market. Zugrow is the newer, AI-generated, one-off-payment option. Both make a beautiful guest portal. They cost very different amounts and suit very different hosts. Here's the honest comparison so you can decide which is right for you.

Quick Verdict

Choose Touch Stay if: you manage 5+ properties, want the longest-established brand, and don't mind a recurring subscription.

Choose Zugrow if: you have 1 to 3 properties, want a one-off payment rather than a subscription, want AI to do 90% of the writing for you, and want built-in upsells with the lowest fee on the market.

Side-by-Side Comparison

Feature	Touch Stay	Zugrow
Pricing model	Subscription	One-off £14
Year 1 cost (1 property)	~£99	£14
Year 3 cost (1 property)	~£297	£14
Setup time	1 to 2 hours (manual)	2 minutes (AI from URL)
Local recommendations	Manual entry	Auto-populated via Google Places
Built-in upsells	✓ Yes (extra tier)	✓ Included, 1% fee
Host editing portal	✓ Yes	✓ Yes
Voice note welcome	.	✓
Instructional videos	✓	✓
Direct booking link	✓	✓
Mobile-first design	✓	✓

Cost Over Time

Guest relaxing with a phone in a styled living room

This is the biggest practical difference. Touch Stay charges around £99 per property per year. Zugrow charges £14 once, forever. For a single property:

After Year 1: Touch Stay £99 vs Zugrow £14. You've saved £85.
After Year 3: Touch Stay £297 vs Zugrow £14. You've saved £283.
After Year 5: Touch Stay £495 vs Zugrow £14. You've saved £481.

For multiple properties the gap compounds. Each Touch Stay subscription is per-property.

Setup Time

Touch Stay's editor is polished, but you fill it in yourself. Local recommendations, check-in steps, house rules, WiFi details. All manual. Expect 1 to 2 hours per property the first time.

Zugrow uses AI to populate the entire guidebook from your Airbnb URL. Two minutes after payment, you have a fully written guest portal with local restaurant picks pulled from Google Places, AI-written check-in instructions tailored to your listing, house rules, and transport info. You refine anything you like in the host portal afterwards. Most hosts spend 10 to 15 minutes adding personal touches, not hours typing from scratch.

Get your Zugrow guidebook for £14 →

Upsells

Laptop open to an editing dashboard on a neat desk

Both products support paid upsells (late checkout, early check-in, welcome hampers). The difference is in fees:

Touch Stay includes upsells in the higher-priced subscription tiers.
Zugrow includes upsells in the £14 base price. 0% fee on free options (e.g. parking permits), 1% on paid upsells.

For most hosts, the upsells alone pay for the guidebook several times over within the first month.

UK Localisation

Both products are UK-friendly. Touch Stay is a UK company. Zugrow is a UK company too, with GBP pricing, British English throughout, and Google Places integration tuned for UK addresses (street names, postcodes).

The Honest Trade-Off

Touch Stay has been around longer, has more brand recognition, and is the safer pick for property managers running 10+ properties who want the most-established option and don't mind the recurring cost.

Zugrow is the better pick for solo hosts and small portfolios: the AI generation saves hours, the one-off price beats subscriptions over any meaningful time horizon, and the built-in upsells turn the guidebook into a profit centre.